Which Carpet Cleaning Company Would You Choose?
In choosing who to have clean their carpet or furniture many people look first at prices, then location and then the name of the the company, with little thought given to the importance of supporting small, local businesses. Small local carpet cleaning businesses provide advantages to the surrounding community that large Well known chains of carpet cleaning companies offer.
Hiring big carpet cleaning chains does not always give you the value that a small owned business does. Large carpet cleaning companies have a huge over head for cost of doing business. Large carpet cleaning chains have the cost of advertising on TV and promoting songs on local radio stations, not to mention the huge payroll they have to pay. The conclusion that is for certain is that you the customer will have to pay. these costs
When you the customer hear the famous carpet cleaning song and jingle, guess what you paid for it. When you the customer see the Television commercial with the big chain carpet cleaning company, you paid for it. Now I’ve made you think, if your paying for all these expenses that a huge carpet cleaning company that you’ve been using, how much of the service price was actually involved in the cleaning process. lets do some calculations, you hire a carpet cleaning company to clean 3 bedrooms in your home. My competition for example is charging average of $150, myself I’m only charging my customers $119. The big company has to create huge volumes of work to support their company expenditures.
The big company send two Teenagers to your home. The time for a round trip is roughly an hour to a customers home. The average commission of of these two employees is 15%-25%, of the cost of cleaning you home. The carpet cleaners have to be able to do as many jobs in a day as possible to make a living, so they have to rush cleaning your home to be able to get to the next 10-15 more appointments arranged for them. How much of of quality carpet cleaning or furniture cleaning do you think you gained from hiring this well known huge carpet cleaning company. On average 5 rooms of carpet cleaning job would take me at least 1-1/2 hour to complete, I mean a quality cleaning, spotting, per-conditioning, steaming and deodorizing.
The big company employees do not have the luxury of taking their time to do quality carpet cleaning service, their on commission, they need to service your home as quickly as possible and drive to the next appointment. Personally I have pulled up to same size condo as the big company name brand carpet cleaning competition, they usually are out of the home before I even begin to steam clean the neighbors carpet. The big name brand carpet cleaning companies dont precondition the carpet, they dont spot most of the stains, they need to get out of there as quickly as possible.
So you think you got a deal for $159 for 5 rooms, guess what that does not include for rooms that are heavily soiled, that’s extra, and you wanted the rooms deodorized, yes but not for free, you get the bun for $159 but by the time they leave you wrote a check for $295. Now getting back to me and my company, I dont charge for the pickles and the tomatoes etc, the price we quote on the phone, if the description was correct is 100% the same price we charge you.
-2 employees -Gas, detergents etc =$25
-Lead Employee 20% of total = $30 -insurance, maintenance of vehicle & equipment =$25
-Helper 15%=$23 -Franchise fees 8%=$12 ugh Total = $115 – $150 = company profit $35
Do you realistically think a large carpet cleaning company that spends thousands of dollar on TV and radio adds, and internet Advertising and that leases, rents, or owns a building with office staff: Secretary / accountant / human resource / maintenance staff / Managers etc, would survive on that $35 from every job that crew completes, not even close.
Some large companies and some very small sneaky carpet cleaning companies use a term called Bait & Switch,
An illegal tactic in which a carpet cleaning company advertises a low priced carpet cleaning price with the intention of persuading you the customer to invite them into your home to perform carpet or furniture cleaning. When a The carpet cleaning crew show up at your home they inform you that the price did not include services that you assumed would be included in price, then they push you into purchasing their deluxe package at a very higher price.. This tactic can be considered false adverting and illegal but the way its presented and sold its not regulated by the
court system and no legal action can be taken.
I will give you an example: My company has a current promotion of 3 areas for $95, and one of our competition has a 3 areas for only $78. You would assume your getting a better deal with competition, that is until their carpet cleaning crew arrives. The price did not include extra cost of what they determine are very dirty carpeting / cost does not include Deodorizing / the cost did not include cleaning of wool carpet/ on and on. The original price of $78 now has gone up to $195, and if you decide on adding carpet protection, total would be $260. Customer as yourself gets taken advantage of, but you comfort yourself that they were worth the cost, after all they do advertise “they are the best”.
This is the service you are offered when you contact big chain Carpet cleaning Services
This is the full carpet and Upholstery Cleaning service you would receive with company Elite Carpet Cleaning Service Located In Michigan
When the competition arrives at your Home, prepare to pay for the extra ingredients involved in Carpet and Upholstery Cleaning
My company being a small family business would only charge you $95 as long as each room conforms to our standard room size, include with all the toppings, only thing I cant include is the carpet protection. I leave a home known I have professionally cleaned their property in a way no other company can. Over 19 years in the business and I still shake my head at the confused customer calls, “Company ABC price is much lower then yours” The phrase that I hear from customers over the years, after they see how much work I put into cleaning their carpet and furnishings is “I’ve never seen any other company do what you did” or “That’s it for all that work”. We like the way our customers are interviewing us on the phone, qualify the potential customers. Personally when I hear customers saying these phrases “the rooms are very small can you do better then that” or “last company only charged me” or “how about you do it for this price” or “that’s too much for 2 rooms” or talk like I’m going to be their personal servant, rude and obnoxious people. MY REPLY ” How soon would you like this work performed” whatever time frame they answer with I reply with ” I’m sorry our next appointment is in middle of 3 month from now, you could call our competition they will be more then happy to help you, good luck”
I’m the kind of man that likes to avoid problems and confrontation, after 19 years of communicating with people I know when a person will cause me grief and anxiety after conversing with them on the phone. I love to refer business, customers just looking for cheap quality & Price, just so they can say “My Carpet Is Clean”, to the competition, my way of thinking is “We all have choices, to accept the work, or to offer or not offer, our service to potential customers who are nice people” .
In 19 years of carpet & Upholstery Cleaning its been a struggle competing with the big company carpet Cleaning franchises, and have received hundreds of grey hair trying to educate people in the art of getting what you pay for, and not being taken advantage of in this service world.
I’m not rich, I own a business, I’m what you call Middle class, if anyone remembers what it is any more. I live in a modest home, not so prestigious part of town, with my lovely wife and my now 11 year old son Brandyn, and my beautiful girl Jessica and our dog Tommy, can’t forget Tommy. I don’t have all the richly things that you would associate with owning a business, but I can go to bed every night knowing I did not take advantage of any of my customers, and can sleep with clear conscious. I love servicing my customers with their carpet & Upholstery cleaning over the years, their like my extended family, most have seen me from the day I started knocking door to door trying to start a small family carpet & upholstery cleaning business.